Campaign Execution and Deployment Develop creative materials, including ad copy, design, and motion for digital ads, based on partners' branding and marketing strategies Create, set up, and maintain advanced paid social campaigns across various platforms Monitor and optimize media budgets across all digital platforms; recommend estimated budget and bid strategies required

Develop and cultivate relationships with partners in collaboration with Strategic Leader (SL) that will include the following functions Assist in preparation and leading meetings and conference calls with partners Participate in partner presentation of the deliverables Present and lead partners to solid direct marketing strategies within the array of Enrollment Services C

Ensure health, robustness, and comprehensiveness of customer data necessary to launch marketing campaigns and analytics for AMS business. Provide management and leadership for a team of data analysts. Set goals and accountability for team performance. Ensure team has tools and information they need to be successful. Collaborate with other AMS division leaders on initiativ

Product Revenue Management The Senior Director will be responsible for new business development for a complex line of business. People and Team Leadership Build and manage a highly motivated, engaged and effective Partner Development Team which includes business developers and support staff. The leader will be skilled at talent attraction, identification and selection, co

Lead projects in supporting the discovery of new features and solutions in close partnership with Product Management and senior executives Provide input to further develop and maintain appropriate prioritization of the Product Roadmap in partnership with Product Manager Lead technology feasibility and diligence activities during product planning Build and manage team in a

Represent key stakeholders to assess and recommend optimal business and technical solutions. Create, maintain, and help prioritize user stories in the product backlog to help shape the Product Roadmap in partnership with Product Management Lead projects in supporting the discovery of new features and solutions in close partnership with Product Management and senior execut

Prospect and build new business within an assigned territory of K 12 public school districts; acquire new partners successfully and negotiate to expand services for existing partners Build relationships by meeting with senior executives at school and district levels to discuss their strategic challenges and opportunities, present best practice solutions and effectively se

Prospect and build new business within an assigned territory; acquire new partners successfully and negotiate to expand technology and research solutions Build relationships by meeting with leaders to discuss their strategic and communication difficulties, present best practice solutions and effectively sell the vision of EAB's capabilities for 2 year colleges Conduct liv

Strategic SEO leadership Develop and implement SEO strategies that align with EAB's overarching goals, focusing on maximizing digital visibility, user engagement, and lead generation. Analytical expertise Employ advanced analytical skills to interpret SEO data, turning raw data into actionable insights that drive strategy adjustments and optimizations. Expertise in SEO to

Develop an understanding of partner goals and keep abreast of changes in each partner's situation. Communicate these goals and changes to the project team. Lead the team that translates institutional goals and brand identity into achievable direct response programs, working within EAB enrollment services' array of offerings. Lead and/or support testing and refinement of c

Business Management Schedule meetings and calls with both external and internal stakeholders to meet desired metrics Use Salesforce to maintain pipeline data, track activities, pull reports, and update records Prepare EAB Directors for interactions with prospective and current partners by providing institution data, relationship history, and relevant market information De

Liaise with partners and EAB account managers to collect and standardize partner data for analysis, including test for data integrity and work with partners to resolve data related issues Create and maintain documentation of business rules used to standardize and consume partner data Stay knowledgeable and up to date on intricate partner data related issues Serve as a poi

Schedule sales meetings for PDEs to meet with prospective partners, working towards weekly, monthly, and quarterly goals Leverage all available resources such as Salesforce, external sources (e.g. social media, news alerts, etc.), and predictive modeling tools to strategically identify and contact qualified executives and organizations Communicate with current and prospec

Schedule sales meetings for PDEs to meet with prospective partners, working towards weekly, monthly, and quarterly goals Leverage all available resources such as Salesforce, external sources (e.g. social media, news alerts, etc.), and predictive modeling tools to strategically identify and contact qualified executives and organizations Communicate with current and prospec

Manage tax and compliance service providers in the preparation of tax provisions in accordance with ASC 740, federal, state and local tax returns, and year end tax reporting and quarterly compliance Administer tax and compliance policies related to business transactions and product offerings drawing conclusions on tax treatment Prepare and file multi state sales, use, and