Identifying, collecting, and aggregating market data relevant to our products, audience and goals (addressable audiences, competitors, trends, pricing, etc.) Analyzing user engagement, market and financial data, identifying patterns and summarizing key insights to stakeholders Evaluating products and services through analysis frameworks such as SWOT, SOAR and PESTEL Devel

Pricing optimization Lead strategic planning, execution, and analysis working with stakeholders across marketing, technology, editorial, and project management to determine our pricing by brand and segment Subject matter expertise, providing consultation and best practices for the Acquisition, Retention, and Corporate Sales teams Direct management of pricing vendor and ov