Description
The Director of Marketing leads a team of Marketing and Bid Specialists to establish, develop, execute and drive a market strategy that aligns with company mission and objectives in service of the evolving needs of our clients. Our Marketing and bid administration team oversees events, brand, communications, digital / media, showroom and client experience.
Requirements
Roles and Responsibilities:
- Develop & execute a strategic marketing plan & budget aligned with company objectives
- Direct and oversee all brand standards throughout the organization
- Establish an effective communications strategy (internal & external)
- Supervise customer outreach and content delivery via website, social media, email campaigns, advertising, etc. Implement annual content calendar and forecast
- Develop unique content and over see proposal and RFP copy
- Direct team on educating employees on content, uses, timelines and expected output
- Develop and manage strategic external partnerships as required
- Responsible for overall customer experience
- Lead planning and execution for both internal and external events
- Gather and analyze data about market conditions and competitors
- Monitor, review and report on all marketing activity and results
- Keep up to date on current marketing trends and technologies
- Work collaboratively with sales leaders to create a results driven, team environment
- Manage Bid Administration process, including brand standardization, form, graphic design and pricing strategy
- Other duties as assigned
Training, Education, Experience, Skills:
- Bachelor’s degree or above in Marketing / Communications preferred
- Minimum 15+ years of marketing experience with minimum of 5 years leading marketing team
- Bid Administration Experience Preferred
- Experience managing teams in service to individual member strengths
- Strong positioning skills with an affinity for social media / digital trends
- Broad knowledge of integrated marketing communications and tools
- Highly proactive and able to research / present solutions to complex issues
- Strong critical thinking, planning, collaboration and execution skills
- Knowledge of market trends and consumer preferences
- Ability to work with different stakeholders within the business (C-Suite, department leads, end users, etc.)
- Proven experience engaging with external agencies and large vendor contracts